Listen closely to pain points: high bounce rates, lack of functionality, etc
Listen for key details such as demographics, interests, needs
If they don’t know their audience well, offer to discuss strategies for identifying and reaching the right people
If Yes, ask them to share examples and what specifically they like about those sites.
(This helps you understand their expectations for design and functionality)
This is a good space to capture any final thoughts or unique requests that haven’t come up in earlier questions
